![]() ![]() While the company's global CEO, Michel Doukeris, said on May 4 that the declining Bud Light sales represented about 1 percent of Anheuser-Busch's global volume, the latest figures suggest the backlash is having a lasting impact on the beer brand's U.S. G Fiume/Getty Imagesīrand strategists have criticised the brewery over its response to the backlash, which they characterized as being peppered with "knee-jerk" reactions that only extended the controversy. The beer brand has faced a continued decline in sales since a boycott over its partnership with a transgender influencer in April. A vendor sells Bud Light beer during the game between the Washington Nationals and the San Diego Padres at Nationals Park on in Washington, D.C. ![]()
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